Write the Book That Calls Your People and Changes Your Life
The Dream It, Build It, Write It 5-Day Challenge
(A $995 Experience | 23-27 February 2026 | Now FREE)
Your book is not going to write itself.
And in the age of AI, “someday” is now officially a lie.
Join 5 days of LIVE, hands-on training with #1 best-selling author, high-performance coach, and creator of Ultimate Life University, Kellan Fluckiger, and finally build the foundation for the book that changes everything.
Write the Book That Calls Your People and Changes Your Life
The Dream It, Build It, Write It 5-Day Challenge
(A $995 Experience | 23-27 February 2026 | Now FREE)
Your book is not going to write itself.
And in the age of AI, “someday” is now officially a lie.
Join 5 days of LIVE, hands-on training with #1 best-selling author, high-performance coach, and creator of Ultimate Life University, Kellan Fluckiger, and finally build the foundation for the book that changes everything.
WHY THIS CHALLENGE AND WHY NOW
AI just blew the doors off the publishing world.
Anyone can push a button and spit out 30,000 words of generic “book.”
The market is about to be flooded with empty content that has no soul, no scars, and no real authority.
So here’s the brutal truth:
In the next 12–24 months, the only authors who stand out are those who combine their lived experience with intelligent use of AI — and who actually finish.
This challenge is built for that author:
You’re done “thinking about it.”
You’re done dabbling with half-finished drafts and “someday” language.
You’re ready to turn your story and your expertise into a book and a body of work that builds credibility, clients, and cash.
And you want to do it in a way that’s aligned with who you really are, your Worth, Identity, Possibility, Ownership, and Sovereignty (WIPOS), not just another hustle move.
WHY THIS CHALLENGE
AND WHY NOW
AI just blew the doors off the publishing world.
Anyone can push a button and spit out 30,000 words of generic “book.”
The market is about to be flooded with empty content that has no soul, no scars, and no real authority.
So here’s the brutal truth:
In the next 12–24 months, the only authors who stand out are those who combine their lived experience with intelligent use of AI — and who actually finish.
This challenge is built for that author:
You’re done “thinking about it.”
You’re done dabbling with half-finished drafts and “someday” language.
You’re ready to turn your story and your expertise into a book and a body of work that builds credibility, clients, and cash.
And you want to do it in a way that’s aligned with who you really are, your Worth, Identity, Possibility, Ownership, and Sovereignty (WIPOS), not just another hustle move.
WHAT YOU’LL GET IN 5 DAYS (REALISTICALLY)
This is not a hype promise to finish your entire book in a week.
Here’s what is real and on the table... By the end of the 5 days, you will have:
A clear, aligned book concept
Not “I should write a book someday,” but this book, for this reader, with this outcome.
Your personal Story Matrix started
We'll mine your life experience for the key stories and turning points that become the backbone of your book, your keynote, and your offers
A working Story Arc for your book
You'll understand exactly how to move a reader from stuck to transformed over the course of your chapters.
A concrete outline and writing roadmap
Chapters, sections, and a realistic writing plan that fits your actual life, not fantasy land.
Introduction to AI as your tool, not your crutch
You'll see how to use AI ethically and intelligently to:
brainstorm titles and hooks
organize your ideas
speed up research and structure without losing your voice or outsourcing your thinking.
A first slice of inner work
We'll begin the mindset shift around WIPOS - worth, identity, possibility, ownership, sovereignty - so you stop asking "Who am I to write this?" and start acting like the sovereign creator of your own story.
You will not magically have a finished manuscript in 5 days.
You will walk away with a book you can actually finish — and a path to do it.
WHAT YOU’LL GET IN 5 DAYS (REALISTICALLY)
This is not a hype promise to finish your entire book in a week.
Here’s what is real and on the table... By the end of the 5 days, you will have:
A clear, aligned book concept
Not “I should write a book someday,” but this book, for this reader, with this outcome.
Your personal Story Matrix started
We'll mine your life experience for the key stories and turning points that become the backbone of your book, your keynote, and your offers
A working Story Arc for your book
You'll understand exactly how to move a reader from stuck to transformed over the course of your chapters.
A concrete outline and writing roadmap
Chapters, sections, and a realistic writing plan that fits your actual life, not fantasy land.
Introduction to AI as your tool, not your crutch
You'll see how to use AI ethically and intelligently to:
brainstorm titles and hooks
organize your ideas
speed up research and structure without losing your voice or outsourcing your thinking.
A first slice of inner work
We'll begin the mindset shift around WIPOS - worth, identity, possibility, ownership, sovereignty - so you stop asking "Who am I to write this?" and start acting like the sovereign creator of your own story.
You will not magically have a finished manuscript in 5 days.
You will walk away with a book you can actually finish — and a path to do it.
HOW THIS FITS INTO 7-MONTH JOURNEY
This 5-day challenge is the front door to the School of Transformational Authorship & Creation, a 7-month experience inside the Ultimate Life University.
We’ll tell you more about that during the week — after we’ve given you real value.
Here’s the key distinction:
The 5-Day Challenge gets you clear, started, and in motion.
The 7-Month School is where you:
finish and refine the manuscript
publish
run a bestseller campaign
and build products, programs, or a business arm from your book.
We won’t pretend that a free week replaces that depth of work.
The challenge is where you claim the dream and build the blueprint.
HOW THIS FITS INTO
7-MONTH JOURNEY
This 5-day challenge is the front door to the School of Transformational Authorship & Creation, a 7-month experience inside the Ultimate Life University.
We’ll tell you more about that during the week — after we’ve given you real value.
Here’s the key distinction:
The 5-Day Challenge gets you clear, started, and in motion.
The 7-Month School is where you:
finish and refine the manuscript
publish
run a bestseller campaign
and build products, programs, or a business arm from your book.
We won’t pretend that a free week replaces that depth of work.
The challenge is where you claim the dream and build the blueprint.
WHO IS THIS CHALLENGE FOR
This is for you if:
You’re a coach, entrepreneur, healer, leader, or expert with a real story and real results.
You want a book that positions you as the authority and opens doors to speaking, media, and higher-ticket clients.
You feel the tension between AI convenience and real integrity — and you want to be on the right side of that line.
You’re tired of your book being a “someday” project that quietly eats at you.
You’re ready to show up live, do the homework, and move.
This is not for people who:
Want AI to “just write it for them” while they stay the same.
Are collecting free challenges like digital trophies with zero intention to execute.
Want to stay in victim energy about time, circumstances, or what’s possible.
If you’re still reading, you already know which side of that line you’re on.
WHO IS THIS CHALLENGE FOR
This is for you if:
You’re a coach, entrepreneur, healer, leader, or expert with a real story and real results.
You want a book that positions you as the authority and opens doors to speaking, media, and higher-ticket clients.
You feel the tension between AI convenience and real integrity — and you want to be on the right side of that line.
You’re tired of your book being a “someday” project that quietly eats at you.
You’re ready to show up live, do the homework, and move.
This is not for people who:
Want AI to “just write it for them” while they stay the same.
Are collecting free challenges like digital trophies with zero intention to execute.
Want to stay in victim energy about time, circumstances, or what’s possible.
If you’re still reading, you already know which side of that line you’re on.
WHAT WE’LL COVER – DAY BY DAY
All sessions are LIVE at 12 PM Mountain Time. Replays available with VIP upgrade.
Day 1 - Claim the Book & the Author You Really Are
- Why your lived story is your most powerful asset
- The WIPOS foundation: worth, identity, possibility, ownership, sovereignty
- Naming the book that actually moves the needle in your life and business
- Clarifying who your book is for and what they’ll be able to do after reading
Day 2 - Mine Your Life for Gold: The Developmental Story Matrix
- How to map the pivotal events of your life (the DSM)
- Turning raw experience into teachable, repeatable value
- Identifying which stories belong in this book (and which don’t — yet)
- Start building your personal IP library for future keynotes, courses, and offers
Day 3 - Build the Story Arc & Structure
- The “rainbow” arc that carries your reader from stuck to transformed
- How to structure your chapters so people don’t just start your book — they finish it
- Where your models, frameworks, and tools fit in without turning your book into a textbook
- Intro to using AI to help outline and structure (without letting it take over the steering wheel)
Day 4 - Turn Structure into a Real Writing Plan
- Choosing the kind of book you’re writing (story-driven, framework-driven, hybrid)
- Creating a writing rhythm that fits your actual life
- Handling resistance, fear, and “who am I to write this?” when it shows up
- Using AI to support drafting, editing, and idea expansion while keeping your voice intact
Day 5 - From Book to Movement: Impact, Income, and Next Steps
- How a book becomes a platform, not just a product
- Simple ways to turn your book into a talk, workshop, or program
- What’s really involved in getting published and running a bestseller campaign
- An honest look at the 7-month School of Transformational Authorship & Creation for those who want to go all in
Bonus Day - Live Q&A + Hot Seats (for engaged participants)
Bring your questions, your blocks, your outline, your fears.
We’ll workshop real situations and give you direct feedback.
WHAT WE’LL COVER
DAY BY DAY
All sessions are LIVE at 12 PM Mountain Time. Replays available with VIP upgrade.
Day 1 - Claim the Book & the Author You Really Are
- Why your lived story is your most powerful asset
- The WIPOS foundation: worth, identity, possibility, ownership, sovereignty
- Naming the book that actually moves the needle in your life and business
- Clarifying who your book is for and what they’ll be able to do after reading
Day 2 - Mine Your Life for Gold: The Developmental Story Matrix
- How to map the pivotal events of your life (the DSM)
- Turning raw experience into teachable, repeatable value
- Identifying which stories belong in this book (and which don’t — yet)
- Start building your personal IP library for future keynotes, courses, and offers
Day 3 - Build the Story Arc & Structure
- The “rainbow” arc that carries your reader from stuck to transformed
- How to structure your chapters so people don’t just start your book — they finish it
- Where your models, frameworks, and tools fit in without turning your book into a textbook
- Intro to using AI to help outline and structure (without letting it take over the steering wheel)
Day 4 - Turn Structure into a Real Writing Plan
- Choosing the kind of book you’re writing (story-driven, framework-driven, hybrid)
- Creating a writing rhythm that fits your actual life
- Handling resistance, fear, and “who am I to write this?” when it shows up
- Using AI to support drafting, editing, and idea expansion while keeping your voice intact
Day 5 - From Book to Movement: Impact, Income, and Next Steps
- How a book becomes a platform, not just a product
- Simple ways to turn your book into a talk, workshop, or program
- What’s really involved in getting published and running a bestseller campaign
- An honest look at the 7-month School of Transformational Authorship & Creation for those who want to go all in
Bonus Day - Live Q&A + Hot Seats (for engaged participants)
Bring your questions, your blocks, your outline, your fears.
We’ll workshop real situations and give you direct feedback.
PRIZES & INCENTIVES
(FOR PEOPLE WHO ACTUALLY SHOW UP)
Just for showing up live and doing the daily assignments, you could win:
Free 30-minute “Get Help with Your Book” consult with Kellan
Bring your concept, outline, or mess. Leave with clarity and next steps.Scrivener license
The writing software used by thousands of serious authors.Red Aussie Publishing Pre-Flight Checklist
The internal checklist Kellan’s own publisher uses with paying clients who invest $10K+ to get their book into the world.Book Bundle from Kellan
A curated selection of his most impactful titles to support your journey.
We’re not bribing you. We’re rewarding those who take themselves seriously enough to show up and do the work.
PRIZES & INCENTIVES
(FOR PEOPLE WHO ACTUALLY SHOW UP)
Just for showing up live and doing the daily assignments, you could win:
Free 30-minute “Get Help with Your Book” consult with Kellan
Bring your concept, outline, or mess. Leave with clarity and next steps.Scrivener license
The writing software used by thousands of serious authors.Red Aussie Publishing Pre-Flight Checklist
The internal checklist Kellan’s own publisher uses with paying clients who invest $10K+ to get their book into the world.Book Bundle from Kellan
A curated selection of his most impactful titles to support your journey.
We’re not bribing you. We’re rewarding those who take themselves seriously enough to show up and do the work.
MEET YOUR MENTOR- KELLAN FLUCKIGER
From decades of depression, addiction, and nearly dying…
to becoming a global high-performance coach, #1 best-selling author, and creator of the Ultimate Life University.
Kellan has:
Written and published 21+ books (with multiple #1 Amazon best-sellers)
Created 18+ courses, many directly from those books
Coached Super Bowl champions, top Hollywood talent, executives, and mission-driven entrepreneurs
Recorded 90+ songs, and hosts a long-running podcast, Your Ultimate Life
Built a publishing company (Red Aussie Publishing) that helps mission-driven authors bring powerful books to life
Most importantly:
He's walked the oath he's asking you to walk - from "Who am I to write this?" to living, breathing evidence that your story can create purpose, prosperity, and joy for you and the people you serve.
MEET YOUR MENTOR
KELLAN FLUCKIGER
From decades of depression, addiction, and nearly dying…
to becoming a global high-performance coach, #1 best-selling author, and creator of the Ultimate Life University.
Kellan has:
Written and published 21+ books (with multiple #1 Amazon best-sellers)
Created 18+ courses, many directly from those books
Coached Super Bowl champions, top Hollywood talent, executives, and mission-driven entrepreneurs
Recorded 90+ songs, and hosts a long-running podcast, Your Ultimate Life
Built a publishing company (Red Aussie Publishing) that helps mission-driven authors bring powerful books to life
Most importantly:
He's walked the oath he's asking you to walk - from "Who am I to write this?" to living, breathing evidence that your story can create purpose, prosperity, and joy for you and the people you serve.
WHAT OTHERS SAY ABOUT WORKING WITH KELLAN
“If you’re looking for someone who can help you make radical changes to get radical results, work with Kellan. He changed my life and my family’s life.”
-Setema Gali, Super Bowl Champion
"Kellan is a master at crafting your clear message. That clarity turns into clear marketing, clear sales conversations - and cash."
-Garrett J. White, Founder, Wake Up Warrior
“He listened, synthesized, and reflected my truth back with a depth I’d never experienced. My passion, my message, and my business all changed after working with him.”
-Steven Rowell, International Speaker
"Kellan is an inspirational being, par excellence. Kellan brings a fresh, optimistic perspective to whatever he's discussing, and mines the best gifts our of every situation."
-David D McLeod, PhD, Speaker, Author, Coach
"I hired Kellan as a business coach, and doing so was a Great Investment. I've worked with many coaches over the years, and Kellan ranks in the top."
-Tina Bernard, Sales & Marketing Leader
"Kellan is the BEST COACH I have ever worked with. His courses are straightforward and practical.
-Sherry Prindle, Corporate Trainer, Master Coach
"After coaching with Kellan, I've doubled my fees AND doubled my practice... You've changed my life!"
-Ray OrvelWilson, CSP, Denver CO
"Kellan helped us set achievable goals, challenged our thought processes and beliefs."
-Carla Howatt, Entrepreneur
"His ability to resonate with me and my message is mind-blowing"
-J. Battle, MD, Battle & Associates, NC
"Kellan helped me CHANGE MY LIFE. I highly recommend Kellan's coaching services to help you achieve whatever goals are alluding you. He WILL HELP you change your life if you let him."
-Karen Saxe Eppley, Marketing Muse, Keynote Speaker
"Kellan helps you get your message and story out there. With his storytelling expertise, you'll explode in the marketplace."
-Troy Boussard, Business Coach
"I signed the largest client in the history of my business after one coaching call with Kellan."
-Peter Scott, IV, Author, Speaker, Founder of Fearless Life Academy
"Kellan is a passionate speaker, mentor and consultant... he makes a difference in the lives of his clients."
-Sheryl Wolowyl, Best Selling Author and Speaker, Founder of Expert Elevation
"Stories are worth millions and Kellan created a documentary for my company that allows me to sell more, make more, and charge more money."
-Glenn Dietzel, Best Selling Author, New Guru Model
"Better than Tony Robbins!"
-Brandon Bourne, Utah
"I got my first $6,000 client and I truly believe it's because of Kellan's challenges/class."
-Patty Thompson, Coach
WHAT OTHERS SAY ABOUT WORKING WITH KELLAN
“If you’re looking for someone who can help you make radical changes to get radical results, work with Kellan. He changed my life and my family’s life.”
-Setema Gali, Super Bowl Champion
"Kellan is a master at crafting your clear message. That clarity turns into clear marketing, clear sales conversations - and cash."
-Garrett J. White, Founder, Wake Up Warrior
“He listened, synthesized, and reflected my truth back with a depth I’d never experienced. My passion, my message, and my business all changed after working with him.”
-Steven Rowell, International Speaker
"Kellan is an inspirational being, par excellence. Kellan brings a fresh, optimistic perspective to whatever he's discussing, and mines the best gifts our of every situation."
-David D McLeod, PhD, Speaker, Author, Coach
"I hired Kellan as a business coach, and doing so was a Great Investment. I've worked with many coaches over the years, and Kellan ranks in the top."
-Tina Bernard, Sales & Marketing Leader
"Kellan is the BEST COACH I have ever worked with. His courses are straightforward and practical.
-Sherry Prindle, Corporate Trainer, Master Coach
"After coaching with Kellan, I've doubled my fees AND doubled my practice... You've changed my life!"
-Ray OrvelWilson, CSP, Denver CO
"Kellan helped us set achievable goals, challenged our thought processes and beliefs."
-Carla Howatt, Entrepreneur
"His ability to resonate with me and my message is mind-blowing"
-J. Battle, MD, Battle & Associates, NC
"Kellan helped me CHANGE MY LIFE. I highly recommend Kellan's coaching services to help you achieve whatever goals are alluding you. He WILL HELP you change your life if you let him."
-Karen Saxe Eppley, Marketing Muse, Keynote Speaker
"Kellan helps you get your message and story out there. With his storytelling expertise, you'll explode in the marketplace."
-Troy Boussard, Business Coach
"I signed the largest client in the history of my business after one coaching call with Kellan."
-Peter Scott, IV, Author, Speaker, Founder of Fearless Life Academy
"Kellan is a passionate speaker, mentor and consultant... he makes a difference in the lives of his clients."
-Sheryl Wolowyl, Best Selling Author and Speaker, Founder of Expert Elevation
"Stories are worth millions and Kellan created a documentary for my company that allows me to sell more, make more, and charge more money."
-Glenn Dietzel, Best Selling Author, New Guru Model
"Better than Tony Robbins!"
-Brandon Bourne, Utah
"I got my first $6,000 client and I truly believe it's because of Kellan's challenges/class."
-Patty Thompson, Coach
REGISTRATION IS TIME SENSITIVE
The Dream It, Build It, Write It Challenge runs February 2026 at 12 PM Mountain Time.
There will be replays for VIPs, but the live room is where the breakthroughs happen.
Most people will keep saying “someday.”
Most people will let AI do their thinking for them.
Most people will watch the world change and hope it all works out.
You’re NOT “most people.” You’re the ONE who writes the book.
